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Editorial Launch of Dermelect’s Anti-Aging Nail Treatments at Takashimaya NY are a resounding success!

July 29, 2009

takashimaya01IMG_4104What an amazing turnout we had at the official editorial launch of the Dermelect Anti-Aging Nail Treatments.  Hosted at the beautiful Takashimaya New York on 5th in midtown Manhattan, editors from all the top beauty and fashion mags Vogue, Allure, Glamour, Self, InStyle, People, Town & Country, WWD (to name a few) came to preview the exclusive breakthrough technology in our new Luxury Hand & Nail Treatment Collection.  After a short presentation by Amos Lavian, Dermelect’s founder and Kim Van Dang, official hostess of the event, beauty guru and former InStyle editor herself,  the beauty editors enjoyed immaculate Dermelect Oxygen Manicures performed by esteheticians of the famed Paul LaBrecque Salon & Spa.

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The overall consensus by the editors was sheer delight in the brilliant new treatments and to quote one:

“I love the science behind these new products and also the price points.  It’s a total WIN/WIN!”

The three peptide-infused treatment lacquers are currently available.  An anti-aging daily hand cream and a fortifying nail & cuticle treatment are slated to launch by October!

To see more pictures from the event- log on to Facebook and click: http://tinyurl.com/kje8zu

Learn more at: www.dermelect.com->>NAILS

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